Do Rewards Matter for Generation Z? Examining Their Impact on Job Satisfaction and Intention to Stay

Arik Prasetya; Anggito Abimanyu

doi:10.55927/fjmr.v5i6.99

Authors

Arik Prasetya Brawijaya University
Anggito Abimanyu Brawijaya University

DOI:

https://doi.org/10.55927/fjmr.v5i6.99

Keywords:

Reward, Job Satisfaction, Intention to Stay, Generation-Z, SEM-PLS

Abstract

This study examines the effect of rewards on job satisfaction and intention to stay among Generation Z employees. The low intention to stay among this cohort presents a challenge for companies, especially as young employees increasingly evaluate reward fairness and workplace experience. This study used a quantitative approach involving 150 respondents. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. The findings show that rewards positively influence job satisfaction, rewards positively influence intention to stay, and job satisfaction positively influences intention to stay. These results indicate that an appropriate reward system can improve job satisfaction and strengthen Generation Z employees’ intention to remain in the organization.

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