The Effect of Financial Experience on Investment Behavior with Risk Tolerance as a Mediating Variable (Case Study on Millennials in the Cryptocurrency Market)

Tiara Angrianingsih; Embun Suryani

doi:10.55927/fjmr.v5i10.219

Authors

Tiara Angrianingsih Universitas Mataram
Embun Suryani Universitas Mataram

DOI:

https://doi.org/10.55927/fjmr.v5i10.219

Keywords:

Financial Experience, Risk Tolerance, Investment Behavior, Cryptocurrency

Abstract

This study aims to analyze the influence of financial experience on investment behavior with risk tolerance as a mediating variable in the millennial generation in the cryptocurrency market. The research method uses a quantitative approach with the PLS-SEM technique on 150 respondents. The results of the study show that financial experience has a significant effect on investment behavior and increases risk tolerance. Risk tolerance also has a significant effect on investment behavior while mediating the relationship between financial experience and investment behavior. These findings confirm the importance of financial experience in shaping millennials' investment behavior both directly and indirectly.

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