Organizing the Implementation of the BOSARA Policy to Enhance the Competitiveness of MSMEs within the Southeast Sulawesi Provincial Government

Jabal Jabal; Andi Tenri; La Didi

doi:10.55927/fjmr.v5i4.42

Authors

Jabal Jabal Universitas Dayanu Ikhsanuddin
Andi Tenri Universitas Dayanu Ikhsanuddin
La Didi Universitas Dayanu Ikhsanuddin

DOI:

https://doi.org/10.55927/fjmr.v5i4.42

Keywords:

Policy Implementation, Organizing, Digitalization, BOSARA, MSMEs

Abstract

This study aims to analyze the implementation of the BOSARA application policy in supporting the digitalization of goods and services procurement and the empowerment of MSMEs in Southeast Sulawesi Province. The research focuses on the organizational aspect as one of the key dimensions in public policy implementation. This study uses a descriptive qualitative approach with data collection techniques through in-depth interviews, observation, and documentation studies. Research informants include the Goods/Services Procurement Bureau, the Cooperatives and MSMEs Office, and the application's technical management team. Data analysis is carried out interactively through the stages of data reduction, data presentation, and conclusion drawing. The research results indicate that the implementation of the BOSARA policy has been quite effective, marked by a clear organizational structure, functional division of tasks, and formal regulatory support. However, challenges remain, including limited human resources, limited information technology infrastructure capacity, and suboptimal cross-sector collaboration. This research is novel in demonstrating that in implementing digital-based policies at the regional level, success is determined not only by bureaucratic structure, but also by technological readiness and the ability to build synergy between actors. These findings contribute to the development of studies on digital-based public policy implementation and serve as a practical reference for local governments in improving policy effectiveness.

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